The Value Of Goals

Ask yourself a key question: “Am I a renter in my life or an OWNER?”

“Will I forever be mediocre – getting by – regretting a past life of quitting things? Will I let my circumstances control me? Or, will I own my future – will I control it? Will I reach my goals?”

“Will I be standing in lines the rest of my life or will I achieve goals where I can go to the front of those lines? Will my life’s bouncers pull the ropes aside and say, ‘Welcome, sir. Your table is waiting.’”?

Reaching goals is a necessary skill in owning your life. If you want to get to the gold in your life – in your future – for your future children, you must be prepared to move a lot of dirt out of the way to get to the gold down deep. A big part of that bright future is not quitting on goals. Each goal builds the strength necessary to get to the next goal.

When we choose to win – to get to our goals no matter the difficulty – we pay homage to our future, and we honor the person we want to become.

Take the goal of learning to fly an airplane. We see people in our office every week who are trying to get back to that goal. They quit a few months or years ago. Quitting was a bitter pill to swallow and they want to end that failure…. To complete that effort they started.

A high need for completion is a key ingredient in reaching any goal.

One of the foibles of many human beings is the inability to maintain the determination to reach their goals – IE to build in themselves a high need for completion, to get to those mountain tops. A pilot, like many other successful people, is a person who can apply him/herself. They are a person who can focus on the tasks and can deploy sufficient effort to complete the lessons. The successful ones can be called “stubborn” on the issue of completion – on reaching their goals. They simply cannot allow themselves to waste 20, 30, 40 hours in lessons only to fail to finish their dream to learn to fly a plane…. Or to reach the next license. It’s just not in their nature.

Where did they get it – how did they foster it?

DEFINING THE PROBLEM: Why do some people fail to get to their goals? Some people find it difficult to know where to start. The list of subtasks can appear overwhelming.

Others find it too difficult to continue to make the effort until the job is done. They can get caught up on a growing list of excuses why the goal was not, after- all, a “good goal”.

So, some of us can be our own worst enemy in achieving goals. We allow ourselves to obsess about the obstacles we encounter or on unforeseen difficulties unforeseen or on one stubborn subtask needed to be completed in order to make progress toward the goal.

Start where you are

Use what you have

Do what you can &

Keep going until done

Those that set goals and achieve them are the ones that don’t care what is in the way – the work required, how long it may take, the length of the list of tasks to be done, or the possible setbacks. Through it all, they keep their eye on the goal…. and properly value the goal along the way.

How does one keep the faith to reach a goal? Diligence? Persistence? Will power? Tenacity?

In the hundreds – thousands – of employees that I have had, I’ve noticed a few common traits in the successful goal achievers. They are worth listing so that we may copy the habits of winners.

#1: Those who attain their goals want the goal more than they might not want the effort involved to get there. The effort – to the achievers – is a small price to pay to get to the goal.

The ones who often fail allow the needed effort to grow in their mind to the point of killing whatever will they have. As a consequence, the importance of the goal fades in comparison. Or, their minds wander off in another direction – often looking for an easier goal to pursue. Any difficulty is – well – “difficult”. Their common expression becomes, “This is HARD.” Then, “hard” becomes “too hard” and then “impossible”. Finally, they reach a tipping point and quit trying. They then blame the teacher, their circumstances, or the goal itself – but not themselves.

Successful achievers most often don’t waste time on blaming anyone or anything. They just persist. They realize some very important things: (a) success is all about their own effort and (b) failing to get to a worthwhile goal always makes it easier to fail on the next goal also. So, if the required effort gets bigger than was expected, the importance of the goal also grows – and their effort with it. They have a unique definition of the word “worthwhile”. “Worthwhile” means “where effort expands in response to the difficulty encountered”.

For the achievers, if the required effort grows, the value of the goal grows even more in their minds. Failure is truly not an option. They know the inner rewards of both success and failure and cannot accept the bitterness of the latter.

#2: For some achievers, they learned good habits about achieving goals at an early age.

As a child, they may have started to put a puzzle together thinking it would be easy. But, they then found that staying with it until it was done was much tougher. For them, however, that rush of satisfaction they felt in finishing what they started fed them.Their self-esteem grew as a result. The effort required seemed tiny in retrospect. They then became more prone to finding harder puzzles to defeat, higher mountains to climb.

They were on the way to seeing that winning and losing are just habits.

“We are what we repeatedly do. Excellence, therefore, is not a single act; it’s not a skill. Excellence is a habit.”

#3: For most of them, they realized that eye- on-the-prize was not enough. They needed to then put in the work.

No goal worth our time is a goal that just anyone could do. So, tough goals – requiring great effort – are sought out by true achievers. The world doesn’t put great goals in candy dispenser machines requiring only a quarter. To a true winner, only tough goals are worthwhile and the toughness only makes the goal more valuable. The higher the value – the more that the effort required is seen as reasonable, even inconsequential.

“If a PLAN doesn’t work, change the plan, but never the GOAL.”

My brother started his own software consulting company with one employee – himself. One client was a large hotel in Marina Del Rey, Calif. He would go there and stay in the hotel for several days at a time servicing them. One night he was eating dinner in the hotel restaurant. An accounting clerk approached him and said, “You’re that computer guy – I pay your bills. Do you really get paid $120 per hour? How do I get paid $120 per hour?”

My brother said, “Well, it starts in high school….” And he went on to explain all the steps he took to get where he was. Finally, he said, “— and then clients pay you $120 per hour.”

She said, “I don’t want to do all that. I just want a job paying $120 per hour.”

She had her eye on the goal – but to the exclusion of all the things necessary to get there. She heard the prerequisites to success and it sounded like “too much work”. She didn’t value the goal high enough. The effort was, to her, too high a price.

page6image14685056Success in reaching goals comes after you hit a tipping point and begin to desire your goal more – and the burden of obstacles gets lighter and lighter. They know that surge of ambition as a goal comes within sight – some call it “getting a second wind”. That feeling is all mental – it is the perceived effort fading to zero. Winners know that second wind feeling and so dismiss any thought of quitting.

Some people think of it this way: “What does this goal mean to me?”

Some will answer, “Well, I’d like to reach it. That would be cool.”

But, some will answer, “Everything!! I will not fail. Period.”

Assigning high value to goals is critical to winning. When the goal has limited value to you, the laziness- demon will hunt you down and devour you. Then, failure and quitting quickly follow and become habits because goals in general will come to have less and less value. In fact, the bias will be to dislike those who do reach goals. “Bosses” will become “those who kissed ass” or “knew somebody”.

If you want to climb a mountain or finish a marathon or get your commercial pilot license – you do it because it is a great challenge – because you want to be in that rarified air where few have ever gone.

Any mountain climber will tell you, “I do it because it is tough to do. Why do things that require little skill? I maintain my effort until I have got to the top because, I won’t respect myself if I quit.”

Goals both require – and extend – one’s self worth.

Self-respect is another great motivator.

Goals are peculiar things – the most valuable ones are those that come with the greatest benefits but…… they are most often those with great mountains that must be climbed to get to them. The great goals – the ones that you will remember when you are 85-years- old, rocking in that rocking chair on the porch – are the ones on top of those high peaks where few have ever gone.

There is a link between self-esteem and goal orientation, but it is unclear which is the cause and which is the effect.

Goal achievers have high self-esteem. But, self- esteem is also built by achieving goals. So, which causes which?

Goal achievers seem to have built self-esteem in themselves through many smaller goals and wins in their past. Even learning to tie their shoelaces at age 2 or 3 may have been a part of that. They know from small experiences that no obstacle can keep them from winning – not forever. It may take some time but it will be attained. Why? Because reaching goals has become a habit for them – and they fear that quitting can also.

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“I never tried quitting, because I never quit trying.”
— Anonymous

THE JOY OF FLYING

Read More:

How to Build Better Lifelong Habits

SMART Goals: The Power of Goal Setting with Charles Duhigg

Use the ‘5-Year Rule’ to Create the Future You Want

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